Financial Times - Cult Shop: Consciously Sourced Cool In California Wine Country

“I’m not into throwaway culture,” says artist, potter and sculptor Richard Carter. “People increasingly want things that are handmade, environmentally sensitive and can’t be found elsewhere. They also want to meet the makers and hear their stories.”

After seeing empty storefronts in the Napa Valley town of St Helena, he put his beliefs into practice and in May 2019 opened Carter and Co, a lifestyle store selling artisanal homeware, sustainable fashion and locally sourced produce. 

Carter set about a meticulous restoration of a 19th-century store – which had been first a butcher’s, then a tailor’s and later an antiques shop. “I felt its soul and history immediately,” says Carter of the now soaring, light-filled space with its white plastered walls, waxed fir floors and wooden dressmaker’s shelves. 

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Napa Valley Register: Artisans at St. Helena’s Carter and Co produce merchandise with meaning

Photo by Jesse Duarte

Photo by Jesse Duarte

Everything at St. Helena’s Carter and Co is artisanal, handmade, environmentally sensitive and unique.

Welcome to the anti-Costco.

“People are tired of meaningless, fake stuff from China – things without stories,” said Pope Valley-based artist, potter, and sculptor Richard Carter. “People want a story and they want to meet makers.”

Since opening in May, Carter and Co has been one of downtown St. Helena’s biggest success stories. It offers everything from Joy Brace’s table linens to Susan Kim’s deerskin jackets to Mike Thompson’s olive oil to Carter’s own dinnerware.

Carter leases the space at 1231 Main St. from Richard Larson of Angwin, who used to operate St. Helena Antiques. Carter said Larson understood his idea for the space and supported him from the start.

Another potential tenant wanted to open a restaurant with a “million-dollar kitchen,” Larson said. “I said no way.”

Larson was relieved when Carter came along pledging to preserve the historic building.

“I knew his style and his taste, but I didn’t know he’d do such a fantastic job,” Larson said. “I’m so happy and so proud of him.”

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SF Chronicle: Studio Visit with Richard Carter in his 1874 Napa County Farmhouse

Photo by Brian L. Frank

To get to artist Richard Carter’s secluded Pope Valley compound, you have to drive up one side of a Napa County mountain and down the other, past the Angwin Chevron station and around a few more bends. The final stretch of dirt road is so narrow that if there is no pullout in which to turn around, no choice but to keep moving forward.

Then, a weather-worn clapboard farmhouse appears, a welcoming sight.

Restored from the 1874 original, the home instantly charms with its shaded wrap-around porch, complete with dogs at rest. The front door is slightly ajar, so a light knock pushes it open, and that’s the moment you realize that this is unlike any farmhouse you’ve ever visited.

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Inspiration to Table: Collaboration with SHED

Photo by Seth Smoot

Photo by Seth Smoot

“While I’ve always appreciated setting a beautiful table, in the store I originally emphasized cooking and all that happens around that, starting with the act of growing the food in the first place,” Cindy says. “But this is about having people gather around the table to share a meal. That’s a big component of what we want to do, too.”

“Beauty can also help bring people together,” she adds. “It has a way of making us feel cared for and appreciating the moment.”

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